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Project Development and Marketing
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Project
manager and client liaison for deliverable development, execution of
contract, and management for content sales.
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Participated
in team that created dynamic, real-language keyword propagation and content
tagging for over 500,000 pieces of content.
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Managed
on-site ad campaigns using agency and affiliate marketing programs, leading
to doubled revenues.
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Responsible
for creating, updating and analyzing traffic reports.
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Created
search engine optimization (SEO) guidelines based on extensive market
research.
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Architecture
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Project
manager for conversion of content from proprietary to enterprise-wide content
management system.
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Responsible
for team that developed functional requirements and documentation for
enterprise-wide selection and implementation of new content management
system.
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Researched
and wrote white paper on medical taxonomic standards.
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Participated
in team that created dynamic, real-language keyword tagging for online
content.
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Responsible
for planning, architecture design, and transition over 80 featured health
areas of InteliHealth.com from static HTML pages to dynamic, database-driven
portals.
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Content Management
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Project
manager for InteliHealth's Health A-Z, a
comprehensive guide to diseases, conditions, and procedures. Responsibilities
included creation and review of over 500 articles, the transition of content
to XML, plus editing, managing writers, and serving as a liaison with Harvard Medical School.
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Managed
production procedures and QA for de-branding and re-branding Internet product
after the departure of a corporate partner.
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Coordinated
editorial, production and QA for DiscoveryHealth
site launch in August 1999. Managed home page updates daily.
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Quality Assurance (QA)
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Developed
Access database for tracking pre- and post-production QA. Managed
pre-production QA.
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o Troubleshot and corrected errors on site as reported internally and
through customer service. Member of team that developed internal tracking and
project management system (IMPACT).
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Created
and implemented change control system to streamline work requests.
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Training
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Developed
process, implemented and trained editorial department in new dynamic,
standardized system for easy editorial management.
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Responsible
for design, content and technical development, and maintenance of company
intranet. Included responsibility for development and implementation of
editorial, production and QA procedure and corporate policy guidelines.
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Spearheaded
development and implementation of Internet accessibility guidelines for the
disabled.
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