• Over fourteen years online experience as a Interactive UX Architect, Project Manager, and Content Developer
• Creative approach to problem solving
• Flexible, enthusiastic team player
• Exceptional writing, editing and technical abilities
  

Consultant
(Clients include Human Factors International, MResult, MediMedia, E+AR)
7/2006 – current 
Cilium, LLC
Morrisville, PA

Project Management

• Responsible for international usability testing project with HFI for Citi, with a focus on budgets and communications.
• Key player in multiple HFI usability, brand testing, and prototype development projects with HFI for Citi. Responsible for budgets, timelines, document & results reviews, QA, and sunset reviews.

Usability Analysis

• Provide usability and accessibility consultant services including expert review, strategic direction, and data gathering.
• Developed usability protocols, personas, and analysis.

Survey Development

• Managed and wrote online pre-launch surveys for HFI/Citi, including multiple vendor integration.
• Developed survey instruments for participant selection, remote UT, and online UT, and online card sorting with HFI. 
• Programmed and QAed surveys for consumers, physicians and pharmacists developed for the pharmaceutical industry using Sawtooth Software.
• Provided usability, survey standardization, and branding for Epstein+Associates Research.

Content Development

• Responsible for content development and portal project management for hospital portal service using wikis and Ektron CMS.
• Developed marketing materials and online content for MResult, a consulting group providing BI and technical services to healthcare and financial verticals.
• Designed online lead generation tool for mortgage broker and provided SEO.
• Created policy and procedure handbook for not-for-profit seeking state hospital certification.
• Provided search keyword management and optimization for small business sites.

Market Research & Analysis

• Developed online consumer and physician surveys, including programming and analysis of open-ended responses.
• Conducted online research for targeted sales promotions.

Project Manager
4/2005 – 6/2006 
MediMedia Managed Care
Yardley, PA
medimediamanagedcare.com

Project Management

• Project manager for medical and pharmaceutical advisory boards; print, in-person, online, and telephone market research surveys and analysis; and managed care components of pharmaceutical product launch. 
• Managed registration, event management, production coordination, transcriptionists and writers for medical advisory boards and other meetings. 
• Worked closely with teams at Lilly, BMS, GlaxoSmithKline and other major pharma companies.

Project Manager
11/2004 – 1/2005 
SimStar
Princeton, NJ
www.simstar.com

Project Management

• Project manager and team lead for launch for consumer-directed pharmaceutical websites.
• Developedtimelines, deliverables, scope and budgets.
• Oversaw the development and integration of marketing intelligence, site architecture, functional specifications, manuscript, search engine optimization, technical specifications, and QA plan.
• Responsible for team management from kick-off through sunset review.

Project Manager
4/1999 – 10/2004
Aetna InteliHealth
Blue Bell, PA
www.intelihealth.com

Architecture/UX

• Project manager for content conversion from proprietary to enterprise-wide CMS.
• Responsible for team that developed functional requirements and documentation for enterprise-wide selection and implementation of new content management system.
• Researched and wrote white paper on medical taxonomic standards.
• Participated in team that created dynamic, real-language keyword tagging for online content.
• Responsible for planning, architecture design, and transition over 80 featured health areas of InteliHealth.com from static HTML pages to dynamic, database-driven portals. 
• Team member involved in on-site usability testing and data analysis.

Content Management

• Project manager for InteliHealth's Health A-Z, a comprehensive guide to diseases, conditions, and procedures. Responsibilities included creation and review of over 500 articles, transition of content to XML, editing, managing writers, and liaison with Harvard Medical School.
• Managed production procedures and QA for de-branding and re-branding Internet product.
• Coordinated editorial, production, and QA for DiscoveryHealth site launch and managed daily home page updates. 
  

Product Development and Marketing

• Project manager and client liaison for deliverable development, execution of contract, and management for content sales.
• Developed project plans, timelines, deliverables, scope and budgets for internal Aetna initiatives requiring rapid implementation and interdepartmental coordination.
• Doubled revenues for on-site ad campaigns using agency and affiliate marketing programs.
• Responsible for creating, updating and analyzing traffic reports.
• Created search engine optimization (SEO) guidelines based on extensive market research. 

Quality Assurance (QA)

• Managed and developed Access database for tracking pre- and post-production QA.
• Troubleshot and corrected errors on site as reported internally and through customer service. Member of team that developed internal tracking and project management system.

Training

• Developed process, implemented and trained editorial department in new dynamic, standardized system for easy content management. 
• Responsible for company intranet. Included responsibility for development and implementation of editorial and production documentation and policies.
• Spearheaded development and implementation of Internet accessibility guidelines.
  

Webmaster/
Manager, New Media
8/1993 – 4/1999
Media Management 
Services, Inc.
Newtown, PA

MMS Web Consulting 

• Consulted on Internet strategy, Internet usage by the education market, web design/ architecture, and online marketing for National PTA, PBS, GTE and other clients of MMS.

Scientific American Frontiers 
www.pbs.org/safarchive/4_class/4_class.html

• Redesigned 500+ page website, a primary science site of PBS Online, to accommodate archival resources. Managed site expansion and enhanced navigability. Responsible for online promotion. Member of team responsible for winning 2 Webby Awards for PBS.

Destination: Galapagos Islands 
www.pbs.org/safarchive/galapagos.html

• Managed, designed, coded, marketed and webmastered a seven-day cyber field trip that included daily written, video, photographic and interactive updates from the Galapagos Islands for Scientific American Frontiers. 

From Mir to Mars 
www.pbs.org/safarchive/5_cool/5_mir/index.html

• Created framework and infrastructure for 45-minute live webcast between the Mir Space Station and a studio in NYC for Scientific American Frontiers. 

Life's Playbook Online 
www.lifesplaybook.com

• Created site architecture and wrote original content. Webmaster of this GTE-sponsored site, home to the GTE Academic All-America Hall of Fame. 

Straight Talk About School 
www.balancenet.org

• Created site architecture and wrote content, responsible for maintenance of active bulletin boards and moderated Q&A on this GTE grant-subsidized site for the National Association of Secondary School Principals (NASSP). Responsible for online promotion. Grant ended in 1998. Content reversioned for Life's Playbook Online. 

Media Management Services, Inc. 
www.edumedia.com

• Created site architecture, original design, and determined content. Responsible for maintenance and expansion of site. 

Marketing/Direct Mail 

• Created and managed direct mail campaigns for Fortune and Discover magazines, Association of Crafts and Creative Industries (ACCI) and Quest International. 

Educator Guides

• Edited, desktop-published educator guides for Fortune, Discover and Money magazines. 

Public Information Consultant
8/1991 – 1/1993
International Research & Exchanges Board (IREX) Princeton, NJ

• Managed all desktop publishing and print publications, including grant forms, annual reports, media campaigns, and conference materials.
• Maintained and expanded press database.
• Designed and created Public Information Sheets as vehicle for IREX grant publicity and publications.

Project Manager, Software Dev.
1/1991 – 7/1991
Petersen's Guides  Princeton, NJ

• Managed component pieces, text and screen revisions for Peterson's 1992 college and career software publications and database services.
• Technical writing.

English Teacher 
9/1985 – 8/1990
7-12th grades
Cranford, Belle Mead
& Bayville, NJ

• Taught basic through honorsEnglish in public schools and special education settings.
• Technical theater advisor.

• HTML
• Ektron CMS
• Sawtooth
• Visio 

• Word
• Access
• Excel 

• MS Project
• PowerPoint
• PhotoShop

• PageMaker
• DreamweaverGoLive
• FrontPage 

• CUA Certificate, HFI, 2008
• Montclair State, Montclair, NJ
  B.A. English / Education (1985)
  New Jersey, Permanent, K-12, English Certification (1985)

• Search Engine Optimization, Webgrrls (1/02)
• Internet for Business, Longwood College (11/01)

Awards

• Four-time Webby award winner as team member of two winning sites (InteliHealth and PBS's Scientific American Frontiers)

• InteliHealth's InteliBest Award for Employee Excellence (1999)
• Media Management Services Employee Award of Excellence (1997)

Publications

• Columnist for NASSP's Leadership magazine (1998-2000)
• Managed publication of 100th Anniversary book for the Salvation Army of Lower Bucks County.  Recipient of Bell-Ringer Award (1998)
• Book Reviewer, Science Fiction and Fantasy Review Annual (1990-92)

Executive Board /
Public Service

• Lower Bucks Pups Seeing Eye Puppyclub Leader  (2008 – current)
• Seeing Eye, Puppyraiser (2007 – current)
• Pen Ryn Development Committee (2006 – 2008)
• Princeton Community Dance, Committee Member (2005 – current)
• Eastern European Folklife Assn., Auction Coordinator (2003 –  2004)
• Clearwater, Fundraising and Relief Cook (2001 – current)
• New Jersey Council of Teachers of English (1985 – 1989)

Professional Organizations

• IXDA 
• PhillyCHI
  

Grant

• Recipient, National Endowment of the Humanities Secondary School Teachers Grant, "Beowulf and Its Contexts" (1987)